Tobacco smoking has been popular for a long time. After the invention of the cigarette at the end of the 19th century and the advent of some of the world's most successful marketing campaigns, the habit became a mass killer in the developed world in the second half of the 20th century. However, for the first time in a century, the tide is turning in Europe. Tobacco control interventions introduced in the USA and Europe over the last 15 years are beginning to show concrete results, and smoking prevalence rates have fallen significantly in the last 15 years in many developed nations.
- ©ERS 2005
Breathe articles are open access and distributed under the terms of the Creative Commons Attribution Non-Commercial Licence 4.0.