Information needs to be scientifically reliable |
Personal experiences should be used to make it relevant for people |
Individuals should be encouraged to take responsibility and action |
The risk of air quality to an individual should be communicated to patients and to the general public |
People should be informed of what actions they can take rather than just information about the health risks and/or pollution levels |
Risk should be compared to other risks (e.g. environmental tobacco smoke and traffic accidents) |
Social status should be considered |
Advice should be practical |
Information should be simple |
The issue should be addressed in a way that is adapted to local needs in different countries |