Table 2

Key objectives of the FRESH AIR campaign

To identify the specific factors that influence the implementation of evidence-based interventions in the prevention and treatment of non-communicable lung diseases in community settings
To explore which awareness-raising approaches are most effective in motivating behaviour change in tobacco consumption and personal exposure to air pollution
To provide access to smoking cessation support by adapting successful evidence-based Very Brief Advice (VBA)
To test the feasibility and acceptability of methods for diagnosing COPD using innovative spirometry
To test the feasibility and acceptability of pulmonary rehabilitation (PR) as a low cost treatment for obstructive lung disease
To test how to best reduce children’s respiratory symptoms and the risk of lung damage by exploring the feasibility, acceptability and optimal organisation of interventions
To generate new knowledge, innovation and scalable models that ensure equitable access and to support their implementation through proactive engagement and dissemination