Assessment of long-term outcomes is essential in brain surgery for epilepsy, which is an
irreversible intervention for a chronic condition. Excellent short-term results of resective epilepsy …

▪ Abstract Although the consumer research field has made great progress over the past 30
years with respect to the scope, quality, and quantity of research, there are still significant …

How do consumers choose whether to have a rich, creamy Häagen-Dazs ice cream for dessert
or a healthy but perhaps less tasty bowl of fresh fruit? Whether to go on a beach vacation …

In this article, the authors examine how consumer choice between hedonic and utilitarian
goods is influenced by the nature of the decision task. Building on research on elaboration, the …

The oncogene of the human EJ bladder carcinoma cell lines arose via alteration of a cellular
proto-oncogene. Experiments are presented that localize the genetic lesion that led to …

Highly active antiretroviral therapy has decreased human immunodeficiency virus (HIV)-associated
mortality; other comorbidities, such as chronic liver disease, are assuming greater …

… *Ravi Dhar is assistant professor at the School of Management, Yale University, New
Haven, CT 06520. The author acknowledges special thanks to his dissertation co-chairs, Rashi …

Most choices in the real world follow other choices or judgments. The authors show that a
prior choice, which activates and boosts a positive self-concept, subsequently licenses the …

Consumer choices are often driven by multiple goals (eg, career and family), each of which
if viewed in isolation may appear to suggest conflicting choices. This article examines the …

Whereas most academic and industry studies of consumer preferences and decision making
involve forced choice (ie, participants are told to choose one of the presented product or …